'PUT THE HARD WORD ON 'EM' e-campaign

Australian Flexible Learning Framework

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'PUT THE HARD WORD ON 'EM' was an edgy and vibrant e-learning awareness campaign targeting 15-19 year olds making future career choices.
The campaign aimed to encourage teenagers to ask their potential education and training providers about e-learning capabilities, including flexible delivery, access and information communication technology (ICT) infrastructure.

The campaign ended on 27 August 2007.
Almost 1,000 teenagers across Australia were surveyed about their expectations of the use of ICT in post-secondary education and training as part of a groundbreaking national campaign.
The campaign encouraged teenagers to "PUT THE HARD WORD" on teachers and trainers to ensure that they get a say in what, where, when and how they want to learn. The campaign was run by the national training system's e-learning strategy, the Australian Flexible Learning Framework.
Key findings were:

  • 83% of respondents thought they would increase their ICT skills
  • 85% predicted they would have greater access to different ICTs
  • 79% wanted to use multimedia and interactive learning tools
  • 62% wanted online enrolment
  • 72% wanted to learn online
  • 75% wanted to be able to submit exams and assignments online.

The campaign also found 96% of respondents had a computer at home; 91% had internet access; 68% spent more than six hours a week online and 51% had a MySpace page.
The results of the campaign will be used to help ensure post-secondary education and training providers are able to meets the demands of their 21st century learners.

To view the full report visit:
http://www.flexiblelearning.net.au/flx/webdav/site/flxsite/shared/NCP/HARD_WORD.pdf